Story consulting and video production for founders who need their story to raise capital, close sales, and earn press.
SaaS startup, explainer video
1Beverage brand, pitch video
2Consumer tech founder, story consulting
3Wellness brand, story video ad campaign
4Results from client engagements. Story and video were part of each team's effort, not the whole of it.
1,000+ founders filmed and interviewed, including:
Every engagement, consulting or video, runs the same three acts, the ones behind the founders of Starbucks, Whole Foods, LinkedIn, and a thousand more.
Act I
Find the story only you can tell, so investors, buyers, and press instantly get why you matter.
Act II
Tell it in the rooms that count, so the pitch lands, the deal closes, and the hire says yes.
Act III
Get others to repeat it, so your story keeps selling while you build.
Two ways to work with LG
Story consulting when you need the words. Video production when you need the film. Many founders need both, in that order.
LG-01 · Story Consulting
For founders and leaders who need one story that raises money, sells, and gets press.
$4.6M raised by a consumer tech founder with the story we built together.
LG-02 · Video Production
Founder story, investor, and brand videos built to drive a result, from 1,200+ produced videos.
1,200+ videos for Dell, Microsoft, Entrepreneur, Nestle, and CNBC.
Story consulting deliverables
Every engagement starts with one master story, then gets cut into whatever your goal needs. Your bio, pitch, keynote, and About page finally sound like the same person.
Scoped to your goals. If one of these looks like your situation, that's the conversation to have.
Raise capital
Investor Narrative
The story that makes the raise make sense.
Narrative Slides for Your Investor Deck
Credibility Dossier
Your credits, metrics, and accolades in one place.
Master Founder Story (short form)
Win enterprise sales
Enterprise Sales Deck Narrative
Story Modules for sales calls
Self-contained scenes you can drop into a talk, a post, or a pitch.
Differentiation Brief
Why you and not the other forty people on the list.
Earn press
Media Kit or Press Kit
Milestone Timeline
Bio Set (long, medium, short, micro)
Land keynotes
Speaker One-Sheet
The packet that gets you booked.
Keynote Concepts and Titles
Keynote Openings (three versions)
Story Quick-Reference Card
Own your story
Founder History
Master Founder Story
Voice and Tone Guide
Core Story Angles
How it plays out
Names withheld at the clients' request. The shape of each engagement is exactly as it happened.
$4.6M raised
Landed CEO role
$300M acquisition
1,000 founders filmed and interviewed, 1,200+ videos produced, 100 keynotes, talks and workshops, $10Mraised for Lyn’s own startups.
What changed for them
And from the people who know storytelling
“'The Story' surrounding any product is more important than the product itself. Lyn Graft is one of the top entrepreneurial storytellers I know. He helped capture my story and bring it to life for the CNBC TV series 'American Made' in a compelling manner.”
“Lyn Graft redefines storytelling. His visual experience makes his stories incredibly accessible, colorful and textured. In an irrational world, Lyn brings light, life and color.”
“Storytelling is hard. Lyn gets it. But most important is his experience as an entrepreneur makes him the ideal person to help other entrepreneurs understand the importance of story, and show them how to tell their own.”
Speaking
Workshops for SKU, Founder Institute, and accelerators that help founders pitch with confidence.
Book LG
The book
The 5-step framework behind every engagement, written for first-time founders who need their story to work.
Get the book
Newsletter
What 4,300 founders read to sharpen their story. One lesson, one founder, one practical move per issue.
SubscribeOne call
We tell you in one call whether it's story, video, or both.
Pick the result. The route follows.
Your turn
Every engagement starts with the result you need and works backward to the story that gets you there.
FAQ
The short answers, and where to go next.
Lyn Graft is an entrepreneur, producer, author, and speaker who helps founders create the stories that raise capital, drive sales, and earn press. He has filmed 1,000 entrepreneurs, produced 1,200+ videos including CNBC's American Made, and wrote the book Start With Story.
Two things: story consulting (one master founder story cut into investor narratives, sales decks, press kits, and keynotes) and video production through LG Pictures (founder story films, pitch videos, explainers, and brand campaigns).
A $300M acquisition within 12 months of a SaaS explainer video, a $100M+ buyout pitched with a brand video, $4.6M raised by a consumer tech founder with his story work, 10X+ return on ad spend for a wellness brand, and a senior executive who landed a CEO role with a complete story system.
Start story consulting through the Founder Story Intensive, start a video project with LG Pictures, book Lyn for a keynote or workshop, or tell us the result you need on the Contact page.
Start With Story teaches his 5-step framework for building a founder story. Storytelling for Entrepreneurs is his home for storytelling lessons and the newsletter.
What 4,300 founders read to sharpen their story.
One founder story, one storytelling lesson, and one practical move per issue, drawn from filming 1,000 entrepreneurs.
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